illustration
Tiffany Loh’s hand-drawn illustrations have injected personality and piazza to the pages of Harper’s BAZAAR, Girlfriend and Myer magazines. While for brands like Go-To Skincare and The Daily Edited, her playful style captures their unique ethos, as well as the hearts of fickle customers.
MYER EMPORIUM MAGAZINE
Brief: Illustrate a black and white 70s-style psychedelic backdrop for a kids fashion editorial, spanning four pages.
Illustration: Inspired by retro prints, these illustrations create the perfect colouring-in opportunity. Layered elements provide an immersive experience that don’t distract from the clothing.
Go-to SKINCARE
Brief: Create illustrations of the Go-To Skincare slogan and product line-up for print marketing assets for VIP customers and press.
Illustration: The result was so well received that Go-To Skincare repurposed the illustrations for use on social media and even shower caps.
HARPER'S BAZAAR BRIDE
Brief: Produce a line drawing of a bride and four key products.
Illustration: A modern bride appeals to the audience demographic and current bridal trends. Pastel colours align with BAZAAR’s premium positioning.
SUPRE GURL MAGAZINE
Brief: Create suite of flowers for a 70s-inspired fashion online lookbook.
Illustration: Modern brights and a retro palette appeal to a young contemporary audience. Flower animations add interest and intrigue, bringing the lookbook to life.
SUPRE GURL MAGAZINE
Brief: Illustrate provided copy and a suite of stars for Supre's ‘Baby you’re a star’ online lookbook.
Illustration: Hand-drawn typography brings a youthful and imperfect touch, tying in with the brand’s ethos of individualism.
GIRLFRIEND
Brief: Create simple zodiac illustrations for the horoscopes feature. Illustrative elements for the background were a last-minute addition to the brief there was no budget for a photo shoot.
Illustration: Zodiac illustrations in a bright colour palette appeal to the magazine’s audience of young women. The suite of stars and moons elements brighten up an otherwise minimal and low-cost page background.
MCDONALD's ourlounge UK
Brief: Create illustrations for McDonald’s UK relaunched employee intranet.
Illustration: A bright gender-neutral colour palette was selected to appeal to McDonald’s UK restaurant crew, largely consisting of 18 to 24 year olds. These vibrant bespoke illustrations of the uniform caps burst off the mobile screen.
HARPER'S BAZAAR BRIDE
Brief: Illustrate a stylised map of Italy, incorporating colour to represent pink buildings, typical of Puglia region.
Illustration: Varied pink tones give the map a multi-dimensional feel. Waves convey the idea of a coastal honeymoon, while hand typography adds authenticity and romance.