copywriting
SOCIAL VIDEo
Regional school students touring Qantas headquarters as a result of winning a television competition. The brief was to create an inspirational video, so I chose to focus on the brand's investment in the country's future, the next generation.
SEO copywriting
Long-form search optimised destination guides (1000+ words) for Virgin Australia, spanning more than 60 domestic and international destinations.
NATIVE ADVERTISING
Two racers with Go Pros strapped to their heads tell you what's the fastest way to get around London. Brought you by UK technology retailer Currys PC World, this article went viral and was picked up numerous news outlets, including Unilad.
SOCIAL VIDEO
Mobile-optimised video highlights the features of the new Qantas Lounge at Heathrow Airport in London. It also shows how Qantas has fused Australian spirit with British tradition.