Tiffany Loh
content strategist. digital producer. copywriter. illustrator.
travel-insider-newsletter-tiffany-loh.jpg

production

Tiffany is an award-winning producer with more than a decade of experience, spanning content strategy, ideation, and production.

She has worked at Australia, Canada, and the UK's leading brands and agencies, developing and delivering insight-driven creative solutions for the likes of McDonald's, Qantas, and Telstra.

production

travel-insider-qantas-migration.jpg

CONTENT MIGRATION

New Information Architecture required a manual content migration of over 8000 articles and galleries on the Qantas Travel Insider website. 

Myer- Emporium's-Autumn-Trends-Edition-Nov-12.png

interactive online Magazine

The monthly shoppable magazine for department store Myer featured more than 60 clickable products per issue. Production involved daily contact with Myer's marketing managers and buyers.  

SEO & DIGITAL PRODUCTION

AMP Australia wanted to feature in-house experts answering financial questions in a thorough but timely and accessible way. Popular search topics and questions were identified through SEO research, allowing burning questions to be answered. The results proved it, amassing 127.3K views in just 6 weeks.

tiffany-loh-myer-e-newsletter-edm.png

E-newsletter production

The monthly eDM to Myer One loyalty customers is received by than two million recipients. This targeted eDM's clicked through to the Myer Emporium online magazine, with staggering open and click through rates.

tiffany-loh-myer-tv-catalogue.jpg

interactive product catalogue

Due to high traffic and interaction rates of the Myer digital magazine, Myer introduced interactive catalogues to reach their online customers.

travel-insider-newsletter.jpg

E-newsletter production

The bi-weekly eDM to Qantas Travel Insider reaches more than 2.2 million mailboxes each send. Each e-Newsletter requires coordination with Qantas, their content agency Medium Rare and their sales teams.